New books to read

Jun 1, 2023·

1 min read

Clayton M. Christensen offers a unique perspective on innovation and customer behaviour. Instead of relying on luck or intuition, Christensen introduces the "jobs-to-be-done" theory, which focuses on understanding the fundamental reasons why customers 'hire' a product or service. This insightful book challenges traditional notions of innovation and provides a practical framework for achieving sustainable competitive advantage. As you would expect, lots of examples from different industries are provided to illustrate the core point.

E.O. Wilson argues that science today is the practice of reductionism and that the pursuit of consilience is crucial for scientific advancement as well as for acquiring a richer understanding of the world we live in. Wilson proposes an audacious goal of unifying knowledge and believes we can come closer to achieving this by erasing the boundaries between disparate branches of science.